Life Insurance

We are committed to understanding your needs so we can help you plan for your future and realise your long-term financial goals.

Our Products

Discover our life insurance plan, which offers both protection and savings for you and your loved ones.

PRUlife Protect

PRUlife Protect Are you looking for financial security of life protection with savings? The PRUlife Protect can help you solve your problem. PRUlife Protect safeguards your loved ones while providing savings for your long-term financial goals.

PRU EduSmart

PRU EduSmart is a life insurance plan which provides a child education protection plus supplementary savings, so you can plan to accumulate wealth for meeting your goal.

Our Services

We strive to provide best-in-class services for our customers.

PRU Customer Service Center

You can now access your policy information with ease by calling our Customer Service Center

How to Pay

Customers may choose to make their premium payment via standing order or over an ACLEDA counter.

How to Claim

To make a claim, please refer to our 3-step guides below.

How to Reinstate

3 Easy Steps to Reinstate Your Policy

FAQ

Get answers to your questions here.

Our Company

As a leading life insurer in Asia, Prudential offers financial protection and savings products that meet the needs of customers for different life stages.

Our Brand

“Always Listening, Always Understanding”.

Prudential Group

Prudential PLC is an international financial services group with significant operations in Asia, the US and the UK.

Our Brand Advertising

Learn and understand more about Prudential and our “Listening” credo through our TVC.

Our Press

Check out our corporate news, which will enable you to learn more about Prudential.

We are here to help you.

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Our Company

As a leading life insurer in Asia, Prudential offers financial protection and savings products that meet the needs of customers for different life stages.