Important Update about your Insurance Policy
The face of Prudence
Prudence has been the public face of Prudential since 1848 when her image was used for the company seal.
Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. A prudent act was considered to combine memory, intelligence and foresight; thus showing awareness of past, present and future.
The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds.
The current corporate mark designed by Wolff Olins and launched in 1986 is of a much more stylised Prudence yet it still remains faithful to the old symbolism.
About Trust Life Assurance Co., Ltd
Trust Life Assurance Co., Ltd. is a life insurance company in the Lao PDR established following the acquisition of Prudential Life Assurance (Lao) Company Limited. It brings together PHA Group, an international insurance specialist operator with operations in Australia and Singapore, and PTD Energy Solution Company Limited, its Lao strategic partner.
