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About Prudential Laos

Prudential Laos is wholly owned by Prudential Corporation Asia. We opened our representative office in Vientiane in March 2015 and received our operating license from Laos Ministry of Finance in April 2016. We offer a suite of life insurance products to provide financial protection and savings for the people of Laos. Currently Prudential Laos distributes our products and services through our network of reputable bank partners, our direct sales force, and also our latest mobile application – Pulse by Prudential.
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The face of Prudence

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Prudence has been the public face of Prudential since 1848 when her image was used for the company seal. 

Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. A prudent act was considered to combine memory, intelligence and foresight; thus showing awareness of past, present and future. 

The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds. 

The current corporate mark designed by Wolff Olins and launched in 1986 is of a much more stylised Prudence yet it still remains faithful to the old symbolism.



Our history

Prudential was founded in 1848 to provide professional people with loans secured by life assurance. Prudential grew rapidly and by the 1900s the company insured one third of the UK population.

Prudential plc provides life and health insurance and asset management, with a focus on Asia and Africa. The business helps people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow their assets, and empowers them to save for their goals. The business has more than 17 million life customers in Asia and Africa and is listed on stock exchanges in London, Hong Kong, Singapore and New York.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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