Prudential Laos Unveils Bold and Dynamic “We Do” Campaign and Launches New Product

Prudential Laos has launched “We DO”, a bold and dynamic campaign that introduces a vibrant, fresh look to its trusted brand, anchored by its commitment to customers: “Listening. Understanding. Delivering.”

"We DO” celebrates the drive and optimism of people looking to progress in life. As the first life insurer in Lao PDR, Prudential Laos is proud to be a trusted partner to its customers as they pursue their passions and navigate life’s milestones.

David Nutman, Chairman of Prudential Laos Board of Directors, said, “We DO” means we are a part of our customers’ world. Our brand commitment “Listening. Understanding. Delivering.” reinforces our focus on human connections, simplicity and innovation for our customers. In this highly digital, interconnected world, we will continue to deliver to them the same excellence in care and service that we are known for and enhance their experience and long-term relationship with us.”

“Listening. Understanding. Delivering.” means:

• Focusing on customers, anticipating their needs and enhancing their experience with easy access to information and services.

• Delivering comprehensive solutions for protection, health & wellness, savings and retirement.

• Capturing innovation with a human touch.  

The “We DO” campaign has been launched in 10 of Prudential’s markets in Asia, including Laos. It presents a series of themes including Innovation, Money and Fitness, building on Prudential’s strategic focus to help its customers protect their health and grow their wealth. The integrated campaign will be rolled out across multi channels, including newspapers, magazines, as well as outdoor and online platforms.

In line with the “We DO” campaign and the brand commitment “Listening. Understanding. Delivering.”, Prudential Laos will continuously enhance its product offerings to better meet the evolving needs of its customers.

To this end, Prudential Laos is proud to launch its new product “PRUdream Protector”, aimed to meeting the strong protection demands of the Lao people. PRUdream Protector is a pure term life solution with affordable premiums and simplified underwritten procedures. PRUdream Protector is now available in the market. For more information about the new product, please contact Prudential Laos at 021 211 123 or info@prudential.la.