Prudential and SuperM Host Virtual Concert and Fan Meet across Asia
Vientiane, 11th August 2021 – Prudential Corporation Asia (Prudential) and K-pop super group SuperM threw an unforgettable experience titled “PrudentialxSuperM We DO Virtual Concert & Fan Meet” for fans across Asia over the weekend on Saturday, 7 August. The event was exclusive to the winners of Prudential’s “We DO” campaign and Dance Challenges, as well as users of Pulse by Prudential, the company's all-in-one health and wellness app, across the region.
The virtual concert and fan meet brought people together for an uplifting experience in these challenging times. The activity was held as an extension of Prudential’s “We DO Well Together” campaign, which aims to encourage everyone to stay well and healthy, and have fun doing it.
Since the announcement of the PrudentialxSuperM partnership in January this year, the collaboration has encompassed various ways to inspire Laotians to attain a healthier lifestyle. These include the #WeDoDanceLaos where Laotians are invited to submit a video of themselves dancing to the “We DO” song on social platforms such as TikTok, Facebook and Instagram for a chance to win tickets for the virtual concert and fan meet as well as exclusive SuperM merchandise.
K-pop fans from Prudential’s 11 markets in Asia tuned in to the virtual concert and fan meet from the comfort of their homes. SuperM lit up the stage and united fans across the region by performing their campaign song “We DO” in their signature dynamic moves. Released in April this year, the “We DO” song showcases efforts by Prudential and SuperM to promote health and wellness and inspire optimism and positive actions.
Veejay Madhavan, Chief Executive Officer of Prudential Life Assurance Lao Limited Company (“Prudential Laos”) said, “We are excited to host our exclusive, first-ever virtual concert and fan meet with the widely-popular K-pop group SuperM for our employees, agents, customers and K-pop fans across Asia. Through this platform, we want to connect people through music and dance and inspire them to take charge of their wellbeing in a fun manner so they can continue to live well in these extraordinary times.”
SuperM, described as the “Avengers of K-pop”, held a very special fan meet activity. Lucky fans had a once-in-a-lifetime interactive experience to get up-close-and-personal with SuperM.
The fan meet activity was followed by SuperM’s performance of the fan-favourite songs, including 100, One (Monster & Infinity), Wish You Were Here and With You. An enormous LED screen on the back of the stage displayed a multitude of fans tuning in live and interacting with their favourite idols.
Although BAEKHYUN and TAEMIN were not physically present being enlisted in military services, they wanted to spread positive energy to fans through pre-recorded messages shown during the fan meet and actively participated in pre-recorded performances, melting the hearts of their fans at the event.
KAI recently tested negative for COVID-19, but unfortunately could not attend the event due to a two-week self-quarantine imposed in accordance with Korean health regulations. He sent his sincere apologies for not being able to attend the event at the last minute.
About Prudential Laos
Prudential Laos is a wholly owned subsidiary of Prudential Corporation Asia. Prudential Laos opened its representative office in Vientiane in March 2015 and received its operating license from The Ministry of Finance in April 2016. Prudential Laos began business in May 2016 and offers life and health insurance products that meet the protection and savings needs of the Lao people. Currently Prudential Laos distributes products and services through the network of reputable bank partners, direct sales force as well as its mobile application – Pulse by Prudential.
Please visit www.prudential.la for more details on Prudential Laos.
About Pulse by Prudential
Pulse by Prudential (Pulse) is an all-in-one digital health app and the first of its kind in Asia and Africa to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia and Africa by leveraging digital technologies and best-in-class partnerships.
Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets in Asia and six in Africa, and includes a growing suite of value-add services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.
Since its launch, Pulse has been downloaded more than 30 million times* in Asia and Africa. Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, Vietnam in Asia, and Cameroon, Ghana, Kenya, Nigeria, Uganda and Zambia in Africa.
*as at August 2021
About SuperM
SuperM, described as 'The Avengers of K-pop', was formed in 2019 by SM Entertainment and Capitol Music Group. The supergroup consists of seven members from SM Entertainment’s multi-platinum boy bands: TAEMIN from SHINee, BAEKHYUN and KAI from EXO, TAEYONG and MARK from NCT 127, and TEN and LUCAS from WayV. The first Asian music act in history to ever top the prestigious US Billboard 200 album chart with a debut release, SuperM has achieved impressive international success by also hitting #1 on Billboard's Artist 100, Top Album Sales, Top Current Albums, Digital Albums, Internet Albums, World Albums, and World Digital Song Sales charts.