Select your language
Family at the beach
Life insurance

PRUBright Family

A plan with protection and savings to secure you at every stage of your life.

Product benefits

An insurance plan that secures you financially and fulfill your needs along the way.
High protection for your family and loved ones
Lump sum benefit to serve as a financial cushion for your family and avoid having to sell assets to cover expenses in the event of a mishap.
Maturity benefit up to 230% with 30% annual income
Get a lump sum payout of up to 110% of your initial coverage amount when you reach the end of your policy term.
Protection cover up to 60 years old
We offer you coverage up until 60 years old to give you a peace of mind in your later years.

How we can help you

Be ready as you enter into different phases of life

Every individual is unique and has different aspirations in life. As you enter different life stages, your goals will change, whether it is saving for your child’s education, buying a new home or even to save for your retirement fund. No matter your goals, PRUBright Family caters to your ever changing protection needs at different chapters of your life.

In an unfortunate event of death, we protect your family by providing a lump sum of your total coverage amount. To ensure that nothing stand between your family’s aspirations, PRUBright Family goes the extra mile to provide your family annual income up until a year before maturity. In addition to this, we also waive your premiums while keeping your plan in force and your maturity benefit will ultimately be paid.

Learn more

Case study of PRUBright Family
Mrs. Vatthana’s story

Mrs.  Vatthana is 35 years old and her dream is to see her daughter achieve higher education and to have enough money for her retirement.

She decided to buy PRUBright Family with the following features: Total coverage amount is LAK 100,000,000 with a policy term of 15 years.

Premium that Mrs. Vatthana pays:

Premium Payment Method




Premium paid by standing order (direct bill through the bank)

LAK 1,428,500

LAK 7,500,000

LAK 14,286,000

Premium paid after 3% discount (For plans with coverage amount of LAK 70,000,000 or more)

LAK 1,385,500

LAK 7,275,000

LAK 13,857,500

*The premiums quoted are for a standard life case. An additional premium may be charged for specific medical condition, as per the underwriting assessment of the insurance proposal.

Benefits for Mrs. Vatthana:
  1. Protection benefits for Mrs. Vatthana ’s daughter in the case of Mrs. Vatthana pass away or become Total and Permanent Disabled (TPD) in the third year.
    • Mrs. Vatthana’s daughter would get LAK 100,000,000 if Mrs. Vatthana pass away due to natural cause or LAK 200,000,000 if she pass away or become TPD due to accidental cause.
    • Annual income that equals to 30% of the coverage (30% x LAK 100,000,000 = LAK 30,000,000 per year) from year 4 until year 14. The total regular income that Mrs. Vatthana’s daughter will receive is LAK 330,000,000.
    • Mrs. Vatthana’s daughter will receive a maturity benefit that is equal to 230% of the coverage amount (230% x LAK 100,000,000 = LAK 230,000,000).
    • The outstanding premiums after the third year will be waived, which amounts to a total of LAK 166,290,000 (12 x LAK 13,857,500).
    • The total benefit that Mrs. Vatthana’s daughter will receive is LAK 660,000,000 if Mrs. Vattana pass away due to natural cause or LAK 760,000,000 if Mrs. Vattana pass away or become TPD due to accidental cause.
  2. Saving benefits for Mrs. Vatthana and his family at the end of the policy term in case nothing happen to Mrs. Vatthana:
    • Mrs. Vatthana would receive a lump sum payment of LAK 230,000,000 at the end of the 15th year, which can be used to fund her daughter’s higher education costs.
Frequently asked questions about PRUBright Family
Here we answer some of the questions you have in mind.
About your plan

How old must the life assured (the person covered by the plan) be when the plan starts?

  • Policy term of 8 years: 18 – 50 years old (age last birthday)

  • Policy term of 10 years: 18 – 50 years old (age last birthday)

  • Policy term of 12 years: 18 – 48 years old (age last birthday)

  • Policy term of 15 years: 18 – 45 years old (age last birthday)

What will happen after a claim is made for death or TPD event?

You will stop paying premiums once such claim is made and your plan will still be in force after the payout of such claim.

What’s the minimum amount of coverage?

LAK 50,000,000

What’s the maximum amount of coverage?

Our underwriters decide this, depending on your circumstances.

Important notes
Key information and disclaimers
  1. You are recommended to read the product summary and seek advice from a qualified Prudential Financial Consultant for a financial analysis before purchasing a policy suitable to meet your needs.
  2. This brochure is for reference only and is not a contract of insurance. Please refer to the exact terms and conditions, specific details and exclusions applicable to these insurance products in the policy documents that can be obtained from your Prudential Financial Consultant.
  3. 30-days free-look period: The policyholder has the right to cancel the policy within 30 days from the day you have signed the Acknowledgement letter to acknowledge the received of your Policy. Upon cancellation during the free-look period, Prudential Life Assurance (Lao).

Personal Health Insight with Pulse

The Pulse app

Personal Health Insight with Pulse

Let your AI-powered health assisantant help keep track of your health. Here's how.
Discover More